Your brand is your business. We work with you to understand your business priorities & key objectives by acting as Virtual Chief Brand Officer (vCBO). We help you develop a strategic branding & marketing plan and also help set up systems & processes that would bring consistency in marketing team deliveries. We help create a brand story that not only engages your customers but also inspires your employees.
Our vCMO advisory services include:
Strategic Brand Positioning & Marketing Campaign Planning
We work with companies to define, differentiate and position their brands to maximise customer relevance. We align brand strategy with communication activities to maximise value, using our proprietary K-CELL Brand Grid Model.
We help companies with:
- Strategically positioning their brand for market leadership
- Re-establishing brand relevance with their most critical stakeholders
- Extending the brands into new business opportunities
- Translating brands into compelling customer experiences
- Equipping and engaging employees to deliver on the brand promise
We work with clients to define, differentiate and position brands to maximise customer relevance and provide a comprehensive brand & marketing campaign to reach out to the right target audience. We align brand strategy with communication activities – be it offline or online marketing campaign. We help our clients with strategically positioning their brand for market leadership, re-establishing brand relevance with their most critical stakeholders, extending the brands into new business opportunities, translating brands into compelling customer experiences and equipping and engaging employees to deliver on the brand promise. Be it a brand launch or reviving existing brands, we provide insights-driven marketing plan and inspiring creative strategy to develop actionable ideas.
Customer Experience Strategy
Customers are the real growth drivers. With focus on customers, we help clients allocate the right amount of resources for the right set of customers to maximise revenue potential of their products, services and relationships. Different customers can have different needs and behavioural traits; we use marketing science to identify right opportunities for clients to strengthen relationships with their customers.
Customer Insights: In today’s dynamic world, customer needs, desires and expectations are changing faster than ever. We help our clients find customer insights through qualitative as well as quantitative research, using our proprietary K-CELL Smart Data tool. With proven statistical tools and scientific methods, we capture and analyse market information, customer segmentation, brand perception and consumer behaviour to provide insights that help identify the right set of customers to drive growth.
Customer Engagement Plan: Every customer interaction is precious. We firmly believe that positive customer experience leads to faster revenue growth and lower cost. We work with our client to create a differentiated customer experience by identifying what, when and how you should communicate to drive customer engagement and satisfaction. We help companies refine customer engagement approaches to better serve targeted customer segments, maximize sales, and minimize costs. Our customer-focused approach to brand management and customer relationship management plan can help companies build customer loyalty.
Customer Analytics: We simplify decision making process with the help of data-driven, actionable analytics. Our decision scientists work with you to identify key issues using advanced statistical and analytical tools to provide Portfolio Performance Analysis, Marketing Mix Optimisation, Sales Force Performance Tracking and any other marketing / business analytics.
Digital Marketing Strategy
The future is digital. In today’s marketplace, winning customers requires more than just a digital / social media brand presence. You must provide personalized offerings, seamless navigation and real-time engagement across all digital media by prioritising digital marketing solutions & extracting maximum value from the data they collect every day. Using our proprietary K-CELL 5C Digital Marketing Model, we help clients strategize and manage successful omni-channel marketing and multi-lingual digital marketing solutions.
Our digital marketing strategy services include:
- Digital marketing strategy: We provide customized digital marketing solutions and give a roadmap to achieve desired results through an integrated, comprehensive digital marketing plan
- Digital Innovations: We drive digital innovations through identification of existing issues, evaluation of possible improvements and testing of new marketing & technology capabilities
- Digital Campaign Management: We monitor & manage digital marketing solutions and supervise & coordinate with partners & third-party vendors.
In a nutshell, we combine the art & science of marketing to help you derive long-term value by investing in branding & marketing activities.
Please note that we do not offer any creative or digital marketing services. We help you identify & evaluate right agencies and supervise delivery of partner agencies to ensure quality output to suit our brand.