K-CELL CONSULTING is a strategic management & brand consulting company. We provide advisory services related to Business Planning, Brand & Marketing Strategy and Growth Strategy to Corporate & SMEs.
We work with companies to develop effective business strategy to increase revenue and profits. Be it new business planning, brand launch or re-launch, marketing campaign planning, business transformation or innovation management, we work with clients to achieve desired results.
We have extensive experience across multiple industries. We bring each client a combination of deep industry knowledge and expert perspectives to offer fresh viewpoints and breakthrough business insights with a mission to help our clients set new standards of excellence in their industries such as Fashion & Lifestyle, Consumer Goods, Food & Hospitality, Financial Services, Pharmaceutical & Healthcare, E-Commerce & Technology, B2B, Retail, Media & Entertainment, Real Estate & Infrastructure and many more.
Our proprietary K-CELL Business Planning Framework, with focus on Revenue Maximisation and Cost Optimisation, is a powerful tool that helps clients with innovative ideas, concepts and solutions – from insight to commercialisation. We have also developed multiple proprietary management tools that are designed to deliver exceptional client engagement and to accelerate business growth.
We have an experienced team of Consultants with diverse background. Through our industry experience and domain expertise, we add value to our client interactions by partnering with them to solve their unique challenges.
Kashyap Pandya, Principal Consultant
A planner by profession, a writer at heart and an entrepreneur in spirit, Kashyap Pandya is the Founder & Director of Syncoro Ventures Private Limited. An Engineer+MBA by qualification, Kashyap has over 20+ years of experience in providing Brand Strategy & Business Planning to leading corporate clients in India and abroad. Kashyap has developed multiple proprietary business management tools like “K-CELL Business Planning Framework”, “K-CELL Brand Positioning Grid”, “K-CELL 9X Pharmaceutical Brand Positioning Matrix“, “K-CELL 5C Digital Marketing Model”, “Idea Quotient (IQ) Test”, K-CELL Personal Branding CODE” & “Likeability Quotient (LQ)”. He believes that a marketer’s job is to keep brands interesting.
Kashyap started his career in the year 2000 with an Indian e-commerce company, Ideasnyou.com. His first entrepreneurial venture, Synapse – started in 2002, is currently a leading healthcare communications company in India. Over a decade later, he moved on to start his second venture K-CELL Consulting, a strategic marketing & brand consulting company, before starting Syncoro Ventures Private Limited in 2018.
Kashyap is the author of best-selling book “From Idea to Action – The Art of Writing a Business Plan” that simplifies the journey of writing a business plan and provides a road map about how to put your idea into action. A voracious reader, an eloquent orator and a seasoned film enthusiast with a quirky sense of humour, Kashyap is invited regularly to speak at leading companies, industry events and academic institutes.
Abhishek Mittal, Advisory Board Member
A proven team leader with solution orientation and analytical skills, Abhishek Mittal spearheads Strategic Financial Planning & Advisory services. A Chartered Accountant (CA) & a Company Secretary (CS) by qualification, Abhishek has 10+ years of experience in providing Internal Audit Services, Risk Management, Due Diligence Reviews, Systems Analysis & Design, Cost Reduction Management and Financial Re-engineering. Abhishek was a Chairman of Surat Branch of Institute of Chartered Accounts of India in 2017. When he is not reviewing company’s balance sheet and other financials reports, he is busy exploring newer technology & trends like that can be adopted to enhance business efficiency.
Vinay Vedak, Senior Consultant
Vinay Vedak is a senior finance professional with 25+ years of experience working with leading mutual funds, banks and insurance companies. A commerce graduate from the prestigious R A Podar College of Commerce Mumbai, Vinay has worked on diverse assignments including Financial Reconciliation, Tax Audit, IT Security Audit and Debt & Equity Fundraising. A self-driven Software & IT enthusiast, Vinay has been part of Audit teams for setting up computer assisted audit techniques (on MS Excel VBA platform) in the Financial Services Segment. In his leisure time, Vinay writes dark-poetry in Marathi and spends time with his dog at his ancentral home on weekends to retain his connect with the rural India.
Kruti Shah Pujari, Engagement Manager
A seasoned marketing professional with over 12 years of experience, Kruti Shah Pujari leads strategic partnership and client relationships. A post-graduate in Marketing Management, she has worked with leading advertising agencies in India, handling diverse set of clients from Healthcare, FMCG, B2B, E-commerce and other industries. Kruti plays a key role in understanding client needs and gathering marketing insights by coordinating with internal teams.
Our Knowledge Associates
An electronics engineer with over 30 years of experience working with companies like L&T, Reliance Communications, Alcatel-Lucent and Ericsson, Prusun has what it takes to convert technology into Solution, opportunity into Business and resources into Team. He is an IoT, Networking & Automation Technologist and Business Leader with rich experience and multi-domain cross-functional exposure. His work experience spans over various industries like Defence Electronics, Industrial Controls, Process Automation, Instrumentation, Networking and Internet of Things.
A Chartered Accountant (CA) by qualification, Rupayan has over three decades of rich industry experience working with leading Indian and multi-national companies like Jindal Steel, Hindustan Cables, Thapar Group, Mattel Toys, Lee & Muirhead, Hyva India, etc. A proven business leader with focus on Financial Planning & Analysis, Business Transformation and Growth Strategy, Rupayan spearheads initiatives for clients leading to productivity improvement, cost optimization and efficiency enhancement.